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Martin also focuses on the role of creativity in strategy, providing a fascinating look into the mechanism of imagination. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin lays out a six-step process for creating ideas and bringing them to life.

This masterclass provides you the guide you need to craft winning strategies, and to demystify and operationalize the power of imagination.