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ABOUT EVENT
The Real Estate industry is one of the most globally recognized sectors comprising of four sub sectors - housing, retail, hospitality, and commercial. The growth of this sector is well complemented by the growth in the corporate environment and the demand for office space as well as urban and semi-urban accommodations. With Millennials having higher disposable incomes, growing fashion awareness and increased aspirations, the states in the eastern part of India have been drawing a lot of attention of the retail industry as a whole. And even though the region is considered a conservative market, factors like a growing consumption trend, good transportation infrastructure, availability of retail real estate infrastructure have propelled growth in this region.
North Bengal has witnessed a major growth in real estate sector in the past decade. Situated close to Nepal, Bhutan, Sikkim and Bangladesh, Siliguri is the business hub of North Bengal. The demographic profile in the city has attracted almost all major players. Growth in overall population with increased consumption has fueled retail real estate boom. Currently, the city has approximately 1.2 million sq ft operational mall space offering a mix of various global and international brands. Real estate in Siliguri, subsequently North Bengal, has gained momentum in the last 3-4 years, almost at a rate of 30% with high end projects driving the property market in Siliguri, and the takers for such residential apartments have been investors from various geographical locations.
In recent times, due to the crisis caused by COVID-19 pandemic, there is an increase in digitization of real estate with significant growth in online demand and adoption of online platforms to showcase properties and newly launched projects. While physical site visits would remain important, buyers are more likely to use technology to discover new homes and prefer online bookings. Technology, playing a significant role in property renting and buying, is accelerating the growth of the real estate sector.
With this backdrop, Confederation of Indian Industry (CII) the country’s apex industry body is organizing Realty Expo 2020 – an exposition to connect the Builders & Real Estate Developers of North Bengal with the prospective Buyers – from 28 December 2020 to 27 January 2021 over CII Virtual Platform, wherein property developers & owners can showcase their complete and upcoming projects to the prospective buyers. The objective of launching the platform is to create an e-marketplace for the Retail and Construction sector and bridge the gap between buyers and sellers and boost the growth of the Real Estate industry in North Bengal.
This exclusive virtual exposition will open-up the horizon of business linkages, both nationally and internationally. The individual booths in the Exhibition will feature options to showcase company’s projects/products, demonstration videos, brochures, technical specifications, online chat / video interface with the prospective buyers, email/sms facility, company branding, etc. The event will be supported by series of online conferences which would include Interaction with the industry leaders and policy makers from Government, Buyer-seller Meets, global linkages, etc.
The key takeaways of the virtual exposition are appended below.
- Promote e-marketplace/virtual platforms as an alternate option for buying and selling of properties
- Promotion of products among prospective buyers
- Meeting with industry leaders to explore business opportunities
- Meeting with various retailers to promote the product
- Virtual interaction with visitors across PAN India and Neighbouring Countries
- To prepare a clear roadmap as to how and why industries - both existing and aspiring- should focus on the attributes thus transforming themselves into future ready organizations
- Promotion of equipments with advanced technology to serve the highly competitive domestic as well as global markets in the years to come