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ABOUT EVENT

India has a rich cultural heritage and is known for its unique traditional arts, handicrafts as well as rich history. These unique crafts of our country reveal the innate artistic taste of the masses and their desire to combine utility with beauty. And Geographical Indications (GIs), is an important tool to protect these unique products by way of registration.

CII celebrating its 125th anniversary as an institution, is organizing the first of its kind initiative Geographical Indications Festival of India (GIFI) with an aim to provide a platform for GI producers to display their product virtually. The objective of this initiative is to connect consumers and producers, showcase & promote all the registered GIs of India on a single platform, and to improve livelihood and economy of rural community.

Objective:

• Create a platform to showcase all registered GI products of India.
• Create awareness amongst the public about GI products and its uniqueness
• Formulate a mutual linkage / platform for the Producers and Consumers
• Assist in branding and promotion of registered GI products
• Ensure better enforcement strategies for Infringement of GI
• To connect & interact with buyers, retailer and e-commerce players

Special Attractions:

• Registered GIs on Display in a Single Platform
• Exhibition for 30 Days
• 100+ registered GIs on Display
• Virtual Session
• No Participation Fee
• B2B Meetings
• Connect with Associations and institutions involved in GI Products